Advertising device



Mar. 13, 192".

W. G. HAMMACK ET ALA ADVERTISING DEWCE.

SSHEFS SHEEI 5,

WQJVNN il @Zz ATTORNEY H W. G. HAMA/:ACK ET AL.

ADVERTISING DEVICE.

3 SHEET -SHEEY 2L HLED JUNE 9, i922,

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ATTCRNFY Wt G, HAMMACK ET AL ADVESHSING @EMEx Max. lf3, E925".

3 SHEET SHEET 3.

HLD JUNE 9, 1922.

INVENTORS ATTORNEY Patented Mar. 13, 1923.

UNITED STATES A1,443,625 PATENT OFFICE.

WALTER G. HAMMACK AND FREDERICK E. HORNE, OF HA'I'TIESBURG, MISSISSIPPI, ASSIGNORS, BY DIRECT AND MESNE ASSIGNMENTS, T ILLUMNO SIGN COMPANY, 0F HATTIESURG, MISSISSIPPI, A CORPORATION OF MISSISSIPPI.

ADVERTISING DEVICE.

Application tiled June 9, 1922. Serial No. 567,090.

To all wiz-0m if may concern Be 1t known that we, lVAL'rER G. HAM- MACK and FREDERICK F. Holme, citizens of the United States, residing at Hattiesburg,

in the county of Forrest and State of Mis sissippi, have invented new and useful Improvements in Advertising Qevices, of which the following is a specification.

This invention` relates to a device for displayin advertisin matter and the like, the genera object of t e invention being to so simplify the construction that the device can be manufactured very cheaply and to so arrange the illuminating means that the device can be lighted withf the minimum amount of fuel or current and will require but little attention, so that the device can be used in localities where it is impossible to get electricity and which are difficult of access.

Another object of the invention is to provide means for diffusing the li ht rays so that all parts of the sign will be illuminated evenly and without causing spots which are brighter than the rest of the sign.

A still further object of the invention is to provide a cloth upon which the sign is printed or otherwise placed with a screen for supporting the cloth a ainst movement by Wind and the like and or diffusing the rays of light, said cloth being treated to add to its transparency and to protect it from the elements. i

This invention also consists in certain other features. of construction and in the combination and'arrangement of the several parts, to be hereinafter Afully described, illustrated in the accompanying drawings and specifically pointed out in the appended claims.

In describing our invention in detail, reference will be had to the accompanying drawings wherein like characters denote like oncorresponding parts throughout the several views, and in which Figure l is a front view yof a sign board constructed in accordanlce with our invention. i

Figure 2 is a section on line 2-2 of Figure l.

Figure 3 .is a section on line 3 3 of Figure l.

Figure 4 is a section on line 4--4 of Figure 3.

and to diffuse the light rays.

Figure 5 is a sectional view showing a modified form of lamp.

Figure 6 is a sectional detail view through the map supporting means.

Figure 7 is a face view, with parts broken away of a single sign.

Figure 8 is a longitudinal sectional view through Figure 7 Figure 9 1s a transverse sectional view.

As before stated, the main object of the invention is to provide a sign which may be manufactured very cheaply and which can be illuminated by a comparatively small number of lamps of small size so that the lamps can be lighted by a small battery or if an oil lamp is used, the consumption of oil will be very slight. Thus the lamps can be kept lighted at all times so thatthe device will need but very little attention and the expense of current at the sign will be held at the minimum.

W'e prefer to make the transparent part` ot' the sign from cloth upon which the advertising matter or the like is printed or otherwise laced. The cloth is then treated with varnish or the like to make it more translucent and to protect it from the elements. A strip of wire mesh is also placed in rear of the cloth to support the same and this screen also acts to diffuse the rays of light and adds to the attractiveness of the si when the same is in use.

ferring to Figures- 1 to 6, 1 indicates the sign board which may be supported by the legs 2 or in any other suitable manner. This board is provided with a large central opening 3 and smaller openings 4 which are arranged around the large opening. This opening 3 may contain a sheet 5 which may be provided with a map showing the roads in the vicinity in which the signis placed. A screen 6 is placed in the opening upon each face of the map 'so as to hold the same against movement by the wind or the like This map sheet is treated as before explained. .Transparentl plates 7 are placed in the openings l, these plates havin Iplaced thereon the advertising mat/ter. "lie map4 and th plates are illuminated by lamps placed in, ar of the board. These illuminating means each consists of a conical shaped casing 8 which carries a lam casing 9 at its small rear end. The large en of the casing is provided with lfl Ven of the casin may provide a p urality of lamps for illumi- 3. lVhen a new plate is to be inserted 1t is' simply necessary to move the casing 8 upwardly so as to free its upper flange 1() from the L-shaped plate 11, then the plate T can be removed and a new one inserted. This' casing 8 also acts to direct the rays of light from the lamp through 'the plate 7. The lamp casing 9 is detachably connected with the small end of the casing 8 by having guideways 13 thereon for engaging the flanges 14 on the small end of the casing 8. The guideways are formed on the sides and top of the lamp casing but not on the bottom so that the lamp casing can be removed from the casing 8 by simply moving it in,

Wardly. The lamp casing is provided with the perforations 15 for permitting circulation ofair therethrough, the upper ones being covered by the shield 16. The lens 17 is suitablfy Secured in the small end of the casing 8 sothat the lamp can be moved without interference upon the part of the lens. Instead of using an electric lamp, as shown in Figures 3 and 4, an oil burning lamp can be used, as shown at 18 in Figure 5. This lamp is provided with the guidewa s 13 for engagin flanges on the small as efore' explained. We

nating the map, as shown in Figure 2.

From theabove it will be seen tha/t the sign board will present an` attractive appearance, the parts are easily accessible for repairing or other purposes, the parts are Weather proof due to the arrangement of the overlapping parts and the entire construction is such that it can be put. up with ver little expense.

igures 7, 8 and 9 show a frame 2() which carries a sheet 21 and a screen 22 which is placed in rear of the sheet. This sheet contains the advertising.. matter aud the like and is treated as before explained to make it Weather proof. A frustoeonical casinor 23 is secured to the rear of the frame and the bottom of this casing carries the lamps 24 which are supplied with current from any suitable source. The lamps are so placed in relation to the sheet that all parts of said. sheet will be illuminated evenly and as the lamps are enclosed in the casing and all `the rays must pass through the sheet the device can be illuminated with but a few lamps, the igures showing four lamps. These storage battery is used. As before stated the treatment of the sheet and the screen in rear of the same will act to' cause the rays of light to evenly illuminate the sheet, preventing spots on the sheet which are caused ly the improper diffusion of the light rays. hus a sign constructed in accordance with Fi ures Z, 8 and 9 can be manufactured to selA at low cost andthe up-keep of such a sign will be very inexpensive.

t is thought from the foregoing description that the advanta s and novel features of the invention will readily a parent.

We desire it to be understoo that weV may make changes in the construction and in the combination and arrangement of the several parts, provided that such changes fall within the scope of the appended claims.

What we claim is 4 1. A sign board of the class described having a plurality of openings therein, a translucent member in each openin a casing at the rear of each member, eac casing belng provided with aflange for engaging the rearrof the member, a strip at the top of each opening and bearing against the upper flange of the casing for holding the casing and member in position, a lamp casing and means 'for detachably connecting it with the casing. i

2. A sign board of the class described having a plurality of openings therein, a translucent member in each oppning, a casing at the rear of each member each casing being provided with a flange lor engaging the rear of the member, a strip at the top of each opening and bearing against the upper flange of the easing for holdin the casing and member in position, a amp casing and means for detachably connecting it with the casing, such means consisting of guideways on the lamp casing and flanges on the main casing engaging the guideways and a vlens carried by each 5f the main casings.

3. A sign board of the class described having an opening therein, a translucent U member placedjn the opening, a conical frame having a flange at its large end engaging the rear face of the transparent:v` member. an L-shaped strip at the naar of the board at the upper edge of the opening, one limb bearing against the upper flange of the casing, flanges on the small end of the 'casi a lamp casinghavng guideways thereonnfor engaging the flanges and a lens at the small end of the main casin 4. sign board of theclass described having an opening therein, a member having advertising metter thereon covering the front, a cloth covering the opening andy opening und treated with a Water proofing treated with n water proofing material to materiali whirh also renders the vmember render the same translucent, a Wire screen trunshwent. a wire screen at the front and at the front and rear of the cloth to hold it 5 rear oi' the member for holding it rigid und rigid and protect the same, the rear screen proterting the sumen the rear screen aia-.0 also acting! to diffuse the rays of light and meting: to liiuse the rays of light passing a lamp in the easing in rear of the cloth. through the member and illuminating In testimony whereof We aix our sigmezins in the rear of the member. A natures. 10' 5. A sign hoard of the class described eorn- TALTER G. HAMMACK.

prisimgr a easing having an opening in lts FREDERICK F. HORNF. 

